PROGRAM AND COMMUNICATIONS MANAGER

The Maine Retirement Savings Board (MRSB) is seeking a professional to work with the Executive Director in managing MERIT with an emphasis on communications.

The MRSB was created by legislation as an independent agency of the State of Maine to implement and oversee the Maine Retirement Savings Program d/b/a MERIT. MERIT was created to address the retirement savings gap in Maine.

Over 40% of Maine workers lack access to a workplace savings plan. MERIT administers a state facilitated retirement program for private sector employers that do not offer a qualified retirement plan to their employees.

The Program and Communications Manager will lead marketing and communication efforts to raise awareness of the Program and will assist the Executive Director in all aspects of managing MERIT. The incumbent will continue to grow the program by enhancing communications to both employers and employees.

DUTIES:

Communications Management:

Develop and implement comprehensive communication strategies to effectively promote MERIT’s requirements to employers and MERIT’s opportunities to employees.
Design social media graphics, communications materials, and presentations.
Manage MERIT's digital presence, including website, social media accounts, and online platforms, creating and disseminating engaging and informative content for diverse audiences, including members of the public, government officials, legislators, community partners, press, Maine residents, and Maine businesses.
Manage all aspects of campaigns, including projections, budget, channel selection, targeting, ad placement, content and creative by channel.
Set, measure and regularly report on paid media Key Performance Indicators and benchmarks.
Produce MERIT’s annual report to the Legislature
Develop reporting mechanisms, including graphics to report Program progress to the Board and the public
Monitor national, state, and local media reporting relevant to MERIT
Respond to Employer and Employee phone and email inquiries
Develop engagement strategies for employers and employees
Organize and participate in speaking engagements and educational events

Data Analysis:

Analyze data to identify enrollment gaps, saver engagement levels, and any trends that can be reasonably inferred from Program data to develop strategies for the Executive Director and MRSB to increase Program Engagement.

Program Administration:

Assist in the ongoing administration of all aspects of the Program
Assist in the development of new processes and the refinement of existing processes
Attend and present at meetings of the Board of Directors
Develop and implement Program policies and procedures
Support the Executive Director in managing relationships with the Board, Program vendors, Program consultants, State officials, legislators

Other

Other duties as assigned.

What you bring:

Demonstrated experience in communications, public relations, marketing, public administration, or a related field including, but not limited to:

Proven experience developing and implementing successful communication and engagement strategies in a nonprofit, government or regulated industry setting.
Excellent written and verbal communication skills, with the ability to convey complex information in a clear and compelling manner.
Strong digital media management skills, including proficiency in website content management systems and social media platforms, design tools, email marketing, and contact management tools
Strong interpersonal skills and ability to build relationships with diverse stakeholders, including government officials, community organizations, and the public.
Detail-oriented and highly organized, able to manage multiple tasks and meet deadlines.
Knowledge of State Government practices a plus
Interest in retirement savings, financial education and financial stability is a plus.
Ability to remain non-partisan.
Excellent project management skills
Ability to multitask, work independently, take initiative, be flexible, and problem solve.

What to know:

MERIT offers an entirely virtual workplace. The Program and Communications Manager will need to attend community events statewide and Board meetings in Augusta.
Occasional statewide travel and extended hours are required.
Work hours and schedule are flexible with an expectation of a 40 hour work week

Qualifications, Experience,

Bachelor's degree in a related field or equivalent required;

Any equivalent combination of education and experience that demonstrates possession of the required knowledge, skills, and abilities.

Experience/Qualifications:

2-3 years of experience in marketing, communications, public relations, or advertising required;
Excellent writing and social media portfolio;
Proficiency in Google Office Suite Products,Microsoft Word, Excel, and PowerPoint/Google Slides;
Proven project management experience;
Understanding of digital communications and strategies advertising platforms, including LinkedIn Ads, Google Ads, Facebook Ads, and display platforms.
Knowledge of website design and development preferred;
Experience with MailChimp is preferred

Benefits

This is a year-round, full-time, exempt position
Compensation ranges from $65,000 to $77,000, based on experience
A comprehensive benefits package includes health insurance, vacation, sick time, 401a/457 retirement benefits with employer contributions

What to do now:

Application materials must be sent digitally in a single PDF to info@mainesaves.org. Please place “Program and Communications Manager [Last Name, First Name]” in the subject line.

Send your cover letter telling us why you want to join the MERIT team as the Program and Communications Manager; your résumé, highlighting your education, relevant experience, and skills;
A brief sample of your work product that demonstrates your knowledge and competencies in communications
Applications will be reviewed on a rolling basis until the position is filled..

Learn more about us at www.mainesaves.org and about the Program at meritsaves.com

Maine Retirement Savings Board

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Program and Communications Manager