The Maine Trust for Local News (METLN) is seeking a dynamic and experienced individual to serve as Director, Digital Advertising and Strategy for our community news brands in 20 hyper-local markets within the state of Maine. This role requires a strong background in digital marketing and sales, with a deep understanding of the media landscape and emerging digital trends. As a Director of Digital Advertising and Strategy, you will play a pivotal role in driving revenue growth by developing and executing innovative sales strategies that leverage METLN’s digital platforms.
This role is instrumental in the digital transformation of METLN, responsible for equipping sales personnel with the skills needed to enhance their digital acumen and product knowledge, aiming for significant digital revenue growth.
Key Qualifications
- Strong understanding of digital advertising formats, platforms, and technologies (e.g., programmatic, social media, SEO/SEM, content marketing).
- Excellent communication, interpersonal, presentation, and negotiation skills.
- Ability to analyze data and translate it into actionable sales strategies.
- Strong business acumen, critical thinking skills, and problem-solving abilities.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- At least 5 years of experience in media sales, with at least 3 years in digital media.
- Team player with a collaborative mindset.
We Offer
- Full Benefits Package including medical, dental and vision. life, long-term and short-term disability insurance
- 401k plan with company match
- Generous paid time-off and parental leave
- Employee Assistance Program (EAP) for personal and professional support
Maine Trust for Local News is committed to diversity, equity and inclusion. We are an equal opportunity employer.
The Maine Trust for Local News is the state’s largest network of independent news and media outlets, which together form an essential part of daily life in Maine. We cover what matters to our state, putting a spotlight on issues of vital importance to our people and communities. We serve audiences across digital platforms and in print through our four daily newspapers and sixteen hyper-local weekly newspapers. The Maine Trust for Local News is a subsidiary of the National Trust for Local News, a non-profit committed to conserving and operating vibrant, sustainable local news enterprises across the country.
This position offers a unique opportunity to make a meaningful impact on local communities and contribute to the mission of preserving quality journalism in Maine. If you are passionate about the future of local news and possess the skills and experience outlined above, we encourage you to apply.