Luke’s Lobster is looking for a Seasonal Social Media Content Creator who lives and breathes content creation and has a finger on the pulse of brand social to join our Marketing team. This is not a desk job — this role is for someone who is constantly on the move, out in the world capturing the story of Luke’s Lobster in real time.

You’ll be based in Portland, Maine, but instead of working in an office, you’ll be in the field: on docks, on boats, in kitchens, in lobster shacks, and wherever great content is happening. If you’re the kind of person who instinctively pulls out your phone to capture a moment, stays on top of every TikTok and Instagram trend, and isn’t afraid to try something new (or a little weird), this role is for you. You will be perfect for this role if you’re chronically online, know your way around the iPhone camera, and can translate brand messaging into internet culture.

You’ll work closely with the Marketing Director and Creative Assistant to bring the Luke’s Lobster brand to life across social media, helping drive engagement, awareness, and growth across all channels.

Your Responsibilities Would Include

Capture and create original, high-quality photo and video content daily — in kitchens, on lobster boats, in shacks, and out in the community
Live in the field, proactively seeking out moments that tell the Luke’s Lobster story
Support creation and editing of social content - translating what you shoot into platform-specific content through video editing, copy writing, concepting, etc.
Support the execution of social specific concepts and activate on-brand trends that are happening in the moment
Stay on top of social media trends and quickly translate them into content ideas for Luke’s
Have an understanding of what is working on Luke’s social and be able to replicate it
Work closely with the Marketing Director and Creative Assistant to execute and evolve social strategy
Monitor performance and optimize content based on engagement and trends
Have experience with CapCut, Canva, or in-app video editing on Instagram and TikTok

Who You Are

Based in Portland, Maine and excited to work fully in the field (not in an office)
Constantly creating — you’re already making TikToks, Reels, or other content regularly
Deeply tapped into social trends, formats, and platform nuances
Have an understanding of brand social and how it differs from personal social
Daring, curious, and willing to try anything to get great content
Comfortable filming in any environment — from busy kitchens to working lobster boats
Self-motivated and proactive; you don’t wait for ideas, you chase them
Strong eye for storytelling, composition, and what performs on social
Organized enough to manage posting schedules and content flow
Bonus points if you have experience growing or managing a social account, are comfortable editing video directly on mobile (CapCut, Instagram, TikTok, etc.), love lobster, and are open to occasional travel

Work Period : Approximately end of May - September

Hourly rate: $20/hour

Hours: Minimum of 20 hours per week, maximum 40 hours per week. Will vary depending on the week and we will collaborate based on company events and your schedule.

Submission Requirements

Social Video Submission:

Instead of a cover letter, we want to see how you think, shoot, and create. Create a short-form video (in the style of a Reel or TikTok) that shows us your ability to capture a moment or story and turn it into engaging, platform-native content.

This video does not have to be about Luke’s Lobster but it should feel like something a brand would post (not just a personal vlog). Think storytelling, pacing, hooks, and what makes someone stop scrolling. We’re less interested in polish and more interested in your instincts, creativity, and understanding of what works on social

Your Video Should Demonstrate

A clear point of view or concept
Strong hook
Thoughtful framing/composition
Editing that feels native to TikTok/Reels (cuts, pacing, captions, sound, etc.)
An understanding of what makes content engaging or shareable
Your ability to turn a real-life moment into a social media story
Bonus if it taps into a trend, but only if it feels natural.

Please Submit

One video (.mov or .mp4)
Length: 15–45 seconds
Format: Vertical (9:16)
Platform-native style (TikTok or Instagram Reels)
Shot and edited by you (phone is totally fine - preferred actually)
Any relevant on screen text or captions
Please email your submission to: socialmedia@lukeslobster.com
Please also complete the Paycom application

Optional

Link to any TikTok/Instagram/social pages that you have worked on in the past (other brands, personal, creators, etc.)
General creative portfolios or examples of past work

Benefits

Low-asset fee 401k retirement plan after one month
Life Insurance
Pre-Tax Commuter Benefits
Employee Discounts
Pet Insurance
50% off in shack
25% off Luke’s Online Market
Casual dress code and environment

Luke's Lobster

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Seasonal Social Media Content Creator | Luke's Lobster