Details
Posted: 28-Apr-26
Location: Orono, Maine
Type: Full-time
Salary: 50,000.00
Categories
Sales/Marketing/Sponsorship
Sales/Marketing/Sponsorship - Event Promotion
Sector
Collegiate Sports
Preferred Education
4 Year Degree
This position will assist the Assistant Athletic Director for Marketing to enhance the game day experience while strengthening the Black Bear brand through creative marketing efforts. The Assistant Director of Athletic Marketing will strive to develop new marketing plans to help generate revenue and general awareness for University of Maine athletics.
- Develop and execute annual marketing and promotion plans for assigned sports, working directly with coaches to create sport-specific plans
- Assist with development and application of season ticket campaigns, group
sales and single game ticket sales
- Provide support for all aspects of game day promotions and the game day
Experience
- Develop a comprehensive student engagement plan to increase awareness of
and attendance at home events
- Coordinate all marketing social media efforts
- Organize and direct student game day marketing team
- Lead role in all graphic design to support the UMaine Athletics brand
including, but not limited to, social media graphics, posters and other
marketing collateral, video board slides, advertising elements
- Increase community support and awareness of UMaine athletics
- Manage all aspects of the Bananas Cub Club
- Implement advertising campaigns for revenue sports
- Promote athletic events by designing materials, utilizing campus e-mail,
flyers, social media, campus and student organizations
- Focus on marketing efforts through all social media platforms (Twitter,
Facebook, Instagram)
- Write game scripts including the timeline for band, dance and cheer
- Work closely with Van Wagner for sponsor fulfillments
- Lead in-game promotions and coordinate crowd giveaways with sponsors
- Supervise student-workers at athletic events and on game day
- Orchestrate video board graphics and audio
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About University Of Maine
The University of Maine is a community of more than 11,900 undergraduate and graduate students, and 2,500 employees located on the Orono campus, the regional campus in Machias, and throughout the state. UMaine is a land, sea and space grant university, and maintains a leadership role as the University of Maine System's flagship institution. UMaine is the state's public research university and a Carnegie R1 top-tier research institution, dedicated to providing excellent teaching, research and service for Maine, the nation and the world. More information about UMaine is at umaine.edu. The University of Maine offers a wide range of benefits for employees including, but not limited to, tuition benefits (employee and dependent), comprehensive insurance coverage including medical, dental, vision, life insurance, and short and long term disability as well as retirement plan options. UMaine is located in beautiful Central Maine. Many employees report that a primary reason for choosing to come to UMaine is quality of life. Numerous cultural activities, excellent public schools, safe neighborhoods, high quality medical care, little traffic, and a reasonable cost of living make the gr...eater Bangor area a wonderful place to live. Learn more about what the Bangor region has to offer here.
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Connections working at University of Maine
https://ncaamarket.ncaa.org/jobs/22235428/assistant-director-of-athletic-marketing
