Alex Weigel

Skills

**Skills List**

**Brand & Marketing Management**
Brand Strategy, Brand Positioning, Marketing Campaign Development, Creative Direction, Content Strategy, Customer Engagement, Digital Marketing, Social Media Marketing, Video Production, Commercial Production, Consumer Insights, Market Research, Competitive Analysis, SEO, Target Market Analysis, Marketing Communications, Brand Consistency

**Financial Analysis & Planning**
Financial Modeling, P&L Management, Budgeting, Forecasting, Variance Analysis, ROI Analysis, Cost Analysis, Margin Optimization, Pricing Strategy, Capital Expenditure Planning, Financial Reporting, Cash Flow Management, Revenue Growth Strategies, Profitability Analysis, Expense Management

**Project & Operations Management**
Project Management, Capital Project Execution, Multi-Location Operations, Vendor Management, Contract Negotiation, Cross-Functional Coordination, Process Improvement, Change Management, Timeline Development, Resource Allocation, Risk Assessment, Stakeholder Management, ERP Implementation, KPI Development, Performance Tracking

**Data Analysis & Technical Skills**
Python, R, SQL, Excel (Advanced, Power Query, Power Pivot), Statistical Analysis, Data Visualization, Predictive Analytics, Machine Learning, Regression Analysis, Time Series Forecasting, Monte Carlo Simulations, Probability Theory, Quantitative Analysis, Dashboard Development, Database Management

**Portfolio & Product Management**
Product Lifecycle Management, SKU Rationalization, Portfolio Optimization, New Product Development, Product Launch Coordination, Mix Strategies, Market Analysis, Competitive Intelligence

**Tools & Platforms**
Bloomberg Terminal, Capital IQ, Microsoft Office Suite (Excel, PowerPoint, Word), Adobe Creative Suite (Premiere Pro, After Effects, Photoshop), SharePoint, ERP Systems, CRM Systems, Project Management Software, GitHub, AWS, RStudio

**Communication & Leadership**
Executive Presentation, Business Case Development, Stakeholder Communication, Team Leadership, Training & Development, Customer Relations, Negotiation, Collaborative Problem Solving, Written Communication, Public Speaking, Video Presentation

**Business Strategy**
Strategic Planning, Business Development, Market Entry Strategy, Competitive Strategy, Business Transformation, Financial Strategy, Growth Strategy, Innovation Management, Entrepreneurship, Continuous Improvement

About

**About Me**

I'm a business operations professional with 6+ years of experience driving growth and profitability across multiple business functions. I recently completed my M.S. in Financial Technology & Analytics from Stevens Institute of Technology (3.7 GPA) to expand my analytical capabilities and prepare for more strategic roles.

**Skills**

I bring a unique combination of creative and analytical skills. On the creative side, I've managed brand experiences, produced marketing content, and developed customer engagement strategies. On the analytical side, I excel at financial analysis, P&L management, data-driven decision making, and process optimization. I'm proficient in Python, R, SQL, Excel, and various business systems. I'm also a strong project manager and communicator—I can coordinate cross-functional teams, negotiate with vendors, present to stakeholders, and build productive relationships across all levels of an organization.

**Key Achievements**

At Soft Cloth Car Wash, I led a complete business transformation that delivered 20% revenue growth and doubled subscription sales. I managed $400K+ capital projects across multiple locations, implementing automated payment systems and customer experience upgrades. Through vendor negotiations, LED lighting installations, and operational improvements, I increased profit margins by 12-15% per location. I also created and directed the company's commercial, handling everything from concept development to final production.

At PexUniverse, I built the company's digital presence from zero, creating 130+ technical training videos that grew our YouTube channel to 10M+ views and 30K+ subscribers. This directly contributed to significant revenue growth and enabled the company to expand their warehouse and workforce.

**Previous Experience**

My career has been spent at small businesses where I've worn multiple hats and had significant autonomy. At Soft Cloth Car Wash (2019-2025), I served as Operations Manager handling strategic planning, financial analysis, marketing, project management, and daily operations across four locations. At PexUniverse (2017-2019), I was the Digital Learning and Marketing Manager, responsible for all content strategy, production, and execution. I started my career as a Logistics Coordinator at Direct Rush (2015-2016), where I learned to solve complex logistical challenges in a fast-paced startup environment.

Throughout my career, I've developed a pattern of identifying gaps or inefficiencies in business models and implementing solutions that create lasting value. I'm driven by intellectual curiosity, I thrive in ambiguity, and I consistently deliver results that exceed expectations.