Peggy Leonard

Skills

Digital Marketing Skills
• Digital Marketing Strategy
• Search Engine Optimization (SEO)
• Content Creation
• Brand Management
• Email & Social Media
• Marketing Analytics
Tech Skills
• WordPress & Drupal Content Management Systems (CMS)
• HubSpot Customer Relationship Management (CRM) Systems
• Constant Contact & Mail Chimp email & survey marketing
• Google Ads
• Google Analytics
• Various SEO Software & Tools
• eCommerce - Amazon & Etsy

About

I have extensive experience managing website projects, digital marketing, and in using data to improve the user experience—on websites and for other digital channels. Digging into analytics data to “tell a story” about customers’ interests and following their journeys is one of my favorite ways to learn about a company and help make meaningful changes.
My background includes a unique blend of technical, educational and publishing work settings. This includes several years’ experience in working with engineers, technicians, IT staff and other experts—so I am accustomed to taking technical information and making it meaningful to non-technical users.
In the past 18 months, I’ve been running a small e-Commerce business and was primary caregiver to my husband who had leukemia, and a stem cell transplant last fall. He has since recovered and is back to work full time. It’s been quite a year and now I am ready to get back on track with my own career!