The Director, Global Marketing Operations will handle several principal duties, all focused on making time, information, and decision processes more effective in order to improve marketing’s performance in the pursuit of driving sales growth, customer retention and employee engagement. This role will report directly to the Chief Marketing Officer and will serve as sort of an operations and performance scientist for the Global Marketing leadership team (MLT).
This role will assist the CMO with thinking through and setting strategies, initiatives, policies and processes —ensuring they are implemented. In addition to leading ongoing business rhythms, this individual should expect to serve as a “swiss army knife” for marketing; jumping in to lead key, fast-turn initiatives and coordinate virtual teams at the direction of the CMO to professionalize the marketing organization and deliver meaningful business outcomes. As an experienced marketer and analyst, this role will drive the incubation of specialized, strategic projects to help the organization respond to innovation opportunities that will create a multiplier effect where capacity is otherwise strained in the organization.
They should anticipate problems and be especially sensitive to issues that require diplomacy. This role will work cross functionally within marketing and the broader WEX organization so humility, maturity, and situational sensitivity are required. This role should help the MLT achieve sharp gains in productivity, impact and team culture, and will be measured on metrics including but not limited to: strategic initiative performance, expense efficiency ratio, forecast accuracy, team productivity, growth experimentation efficacy, ROB performance, employee engagement, metric modernization, etc.
Role Summary & Responsibilities
- Partner with CMO & leadership team to ensure we have a compelling and focused strategy to ladder up WEX’s overall vision and priorities; including orchestrating strategic planning operations and compiling performance updates
- Have a direct line of sight across the organization highlighting key metrics, goal execution and organizational health, financial targets, talent development, customer satisfaction, market presence & competitor analysis and innovation agenda
- Ensure that the Chief Marketing Officer is always prepared and rarely surprised; while providing guidance to the Global marketing leadership team using best-in-class knowledge of strategy, business insights and personnel development
- Build and automate the global marketing scorecard and hold teams across marketing accountable for regular reporting, reporting accuracy; insights, action plans, and modernization of marketing metrics to reflect changing market dynamics
- Drive and incubate select one-time analytics and/or marketing intelligence projects to build critical; scalable models and capabilities to improve marketing performance
- Drive leadership team to build, deliver and report on select horizontal initiatives that enable the marketing team to adapt to internal and/or market dynamics
- Oversees the Global Marketing organization’s “test and learn” strategy and supporting governance, reporting and communication
- Drive the full marketing ROB (rhythm of business) for the organization (all hands, monthly business reviews, MLT weekly meetings, offsite planning meetings); including ensuring MLT leads complete all CMO assigned actions
- Support the CMO in the preparation of reports, managing large scale deadlines; creating presentation content; and also driving complex meeting effectiveness
- Support the CMO in partnering with Finance to manage and maintain the annual Global Marketing organization budget
- Drive marketing capital forecasting process; partner with finance to deliver an ongoing view of marketing expense performance to give a true view of blended marketing ROI and expense efficiency ratio improvement; advise on action plans
- Drive marketing employee engagement framework; analyzing trends and driving improvement plans across the team; plan key training events and other culture-enhancing activities
- Acts as representative of the CMO to executives and employees as requested
Competencies
- Grasps and adds value to the leader’s vision
- Excellent verbal and written communicator with strong executive maturity
- Can simplify complexity and presents information in a synthesized digestible format
- Self starter who can manage the process of ideas to execution; anticipating and averting problems while dealing in ambiguity with excellence
- Has organizational and political intelligence with the ability to execute significant strategic, operational, and cultural agendas calling for considerable changes
- Ability to execute significant strategic, operational, and cultural agendas calling for considerable changes
- Capable of mulit-taksing and working quickly and with a bias for results
- Can successfully manage relationships and influence across teams, including partners
- Ability to build complex financial models in service to business objectives
- Engages in effective, open and collaborative cross-functional conversations centered around performance, opportunities, challenges, and inter-dependencies.
- Well-developed project-management skills: being organized and disciplined, showing attention to detail, and following up doggedly to ensure the right results
- Active pursuit of understanding of the market landscape, competitors, and technology and what is required for sustained operating results and what is needed for long term strategy
Experience you'll bring
- 10-15 years years of professional marketing experience
- 10-15 years of Marketing Effectiveness, Analytics and ROI tracking experience essential
- Bachelor's Degree in Marketing, Finance, Business Analytics, or related field
- MBA strongly preferred
- Proven track record of delivering on complex initiatives working across multiple global teams and stakeholders, including facilitating alignment with roadmaps and teams
- Strong financial acumen Advanced user of PowerPoint, Excel, and Word and skilled at financial modeling / data analytic
- Strong expertise driving operational projects and high performing teams; adept project manager capable of juggling multiple projects and timelines
- Experience with project management tools such as Asana, SmartSheets, Monday.com, etc.
- Experience with BI tools such as Tableau, Power BI, Google Looker Studio, etc.; and marketing modeling capabilities and associated tools (ex. marketing multi-touch attribution
- Experience working for a highly matrixed B2B organization
